Sales and Marketing

Develop a robust sales strategy that aligns with your social impact goals and drives sustainable revenue growth. Our advisers will work closely with you to gain a deep understanding of your mission, values, and target audience. We’ll support you in conducting thorough market research to identify potential customers or beneficiaries who would benefit from your offerings.

Together, we’ll set realistic and measurable sales goals, taking into account factors such as market demand, competitive landscape, and your organisation’s capacity. We’ll help you define key performance indicators (KPIs) to track progress and ensure accountability. Our team will also assist you in developing effective strategies to reach your target markets, refine your marketing messages, identify the most appropriate sales channels, and establish strategic partnerships that enhance your reach and visibility.

With a well-developed sales plan, you can confidently align your sales efforts with your social impact objectives, attract customers who are motivated by your mission, and create a roadmap for sustainable growth and scalability.

Craft a compelling marketing strategy that sets you apart, builds a strong brand identity, and effectively engages your target audience. Our experienced advisers will work closely with you to understand your unique goals, target market, and social mission. We’ll help you develop a tailored marketing strategy that aligns with your values and objectives, providing support with market research, competitor analysis, and identifying your distinct value proposition.

We’ll guide you in defining your brand identity, developing key messaging, and creating a comprehensive marketing plan that leverages the most effective channels to reach and connect with your stakeholders. From traditional marketing tactics to digital marketing channels, our team will provide expert guidance on social media marketing, content creation, online advertising, and optimising your online presence to increase brand visibility and reach.

Our advisers will also assist you in setting KPIs, tracking metrics, and analysing the effectiveness of your marketing campaigns, enabling you to make data-driven decisions and continually refine your approach. With a robust marketing strategy, you can effectively communicate your social impact, build a loyal customer base, generate revenue, and sustain your operations while driving your mission forward.

Harness the power of digital to amplify your reach, raise awareness about your cause, and engage with your audience online. Our dedicated business advisers will support you in developing and implementing a comprehensive digital marketing strategy tailored to your unique needs and goals.

We’ll help you optimise your website for search engines, ensuring that your organisation is easily discoverable by potential supporters and beneficiaries. Our team will guide you in leveraging social media platforms to connect with your target audience, build relationships, and drive engagement. We’ll also assist you in developing targeted digital marketing campaigns that effectively communicate your message and inspire action.

Our advisers will work with you to identify the most effective digital marketing tactics for your organisation, considering factors such as your target demographics, available resources, and marketing budget. From email marketing and content creation to online advertising and social media management, we’ll help you develop a digital marketing mix that maximises your impact and delivers measurable results.

By partnering with CEIS, you can develop a strong digital presence that amplifies your mission, engages your stakeholders, and drives your social enterprise forward in the digital age.

Gain valuable insights and make data-driven decisions to enhance your impact and optimise your sales and marketing efforts. Our team will support you in collecting, analysing, and interpreting data to better understand your customers, measure your performance, and identify opportunities for growth and improvement.

We’ll work with you to identify the most relevant data sources, define key metrics and KPIs, and implement data collection and analysis processes that provide actionable insights. From setting up data management systems to conducting in-depth analysis and creating visualisations, our advisers will guide you through the process and ensure you have the necessary tools and skills to leverage your data effectively.

By harnessing the power of data analytics, you can gain a deeper understanding of your target audience, evaluate the effectiveness of your sales and marketing initiatives, and make informed decisions that drive your social enterprise’s success. Our team will help you use data to identify trends, optimise your strategies, allocate resources effectively, and measure the impact of your efforts on your mission and bottom line.

Understand your market, identify opportunities, and stay ahead of the curve with our comprehensive market research services. Our experienced Business Advisers will conduct thorough research to provide you with the insights you need to make informed decisions, refine your offerings, and better serve your beneficiaries.

We’ll use a combination of primary and secondary research methods to gather valuable data and intelligence about your market, competitors, and target audience. Through surveys, interviews, focus groups, and data analysis, we’ll help you gain a deep understanding of your customers’ needs, preferences, and attitudes towards your products or services.

Our team will also conduct secondary research, leveraging public and government data, academic and industry reports, and competitor analysis to identify broader market trends, benchmarks, and best practices. By understanding the larger context in which you operate, you can identify untapped opportunities, anticipate challenges, and adapt your strategies to stay ahead of the curve.

Our market research services are tailored to the unique needs of social enterprises, considering the impact on stakeholders and the wider community. With our support, you can gain the insights you need to make informed decisions, refine your offerings, reach more people, and amplify your social impact.